1. Pricing Your Home

• Price Attractively - Marge and Andrea will price your home to sell based on current market conditions.  Pricing too high keeps offers away.  Pricing too low is lost proceeds.

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• Create Multiple Offer Scenario - Attractive pricing creates the opportunity for multiple offers.  Competition increases the price. 

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• Power Play - Multiple offers provides the power of choice.  Choice provides leverage to negotiate. 

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2. Launch Home Listing Promotion Campaign 

• Coming Soon - Marge and Andrea will launch a "coming soon" social media campaign attracting buyers even before your home goes on market.

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• Virtual Tour - Produce a virtual tour that is designed to conjure up drama and emotion.  Residential real estate is bought on emotion, more than anything else.  

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• Publish Listing - Your home listing will be published on key real estate websites such as MLS, Zillow, Trulia, Marge and Andrea, and many more.

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3. Exclusive Buyer Communication Platform 

• Inbound Sales Line - Inbound sales calls are captured, recorded and made available to Marge and Andrea Real Estate Team members.

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• Identify Buyers - Artificial intelligence is used to help identify the most likely group of buyers for your home based on emotional intensity and keywords spoken on telephone calls and video chat.  Sentiment intensity = buying propensity!

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• Promote Listing - Our website technology automatically promotes your home by sending promo home listing messages to interested buyers after every inbound sales call.

4. Social Media Promotion

• Post Frequently - Stay at the top of buyers' minds by posting daily announcing events such as virtual open houses.

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• Social Engagement - Create social engagement with hot custom content, not cold canned content.

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• Excite Viewers - Generate drama and excitement with drone video clips that create an "out of body" viewing experience.

5. Conduct Live-Stream, Virtual Open House

• Broadcast Live - The Marge and Andrea Real Estate Team safely promotes your home live, to multiple potential buyers simultaneously using the power of our website technology.

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• Record and Interact - Virtual open house is recorded and is promoted from our website and Facebook page.

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• Stay Safe - Keep everyone safe from virus risk and social unrest.

6. Schedule Actual Showings

• Qualify All Buyers - Only buyers who have been pre-qualified by a mortgage broker or can pay cash will qualify.

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• Appointment Required  - Accompanied showings only and with required personal protection equipment.

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• Offer Deadline - Communicate offer deadline and quickly filter out those buyers who are not interested.

7. Buyer Identified and Managed to Closing

• Offers Received - All offers are received by deadline and considered.

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• Buyer Identified  - Best offer is accepted based on price and terms.

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• Manage to Close - Manage closing process all the way through final transaction.